... vised the Lego Secretariat to allow the sit-in protest. The original participants had behaved in a restrained manner but later an aggressive bunch took over and had scuffles with security guards. The ...More
EJ Insight2014-06-09
Chinese love building things so much they've been driving domestic sales of LEGO through the roof. Last year, sales in the mainland grew 70 percent in the first half alone, fueling global revenue of n ...More
EJ Insight2014-04-28
Lego AS, Europe’s biggest toymaker, plans to expand its sales in China as rising incomes in the world's most populous nation boosts demand for its building-blocks, Bloomberg reported Thursday, citing ...More
EJ Insight2013-10-03