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adidas淡出高球業務

... 球及街服業務,以面對Nike等對手。   ...全文

今日信報EJ Global簡訊2017年05月12日

麥克萊簽1億肥約

... ,麥克萊也與體育用品Nike續約10年,總值2億美元,將繼續穿上該牌子的服裝。28歲的麥克萊目前世界排名第二位 ...全文

今日信報副刊文化體壇短打2017年05月12日

麥克萊簽約泰勒梅

... 球具和高爾夫球。由於Nike停產高爾夫球具,續約後的麥克萊被迫需要重新尋找新球具贊助商,經過多個月的試驗後,終 ...全文

今日信報副刊文化體壇短打2017年05月11日

Countdown begins for sub-2:00 marathon attempt

... December, Nike announced its "Breaking2 project", with a goal to “test the limits of the human heart”. Adidas is also reported to be working on a sub-2:00 project. The weekend event will be ratified b ...More

EJ Insight2017-05-05

adidas CEO戰績彪炳 獲邀過檔助守基業

德國體育用品巨頭adidas近年面臨劇烈競爭,除了勁敵Nike,還遇上後起之秀如美國新晉品牌Under Arm ...全文

今日信報EJ Global人氣我寫2017年04月08日

麥克萊簽天價贊助

北愛小子麥克萊在美國大師賽開火前夕,收到天大喜訊,與贊助商Nike簽下10年天文數字長約,總值1億美元。該名前 ...全文

今日信報副刊文化體壇短打2017年04月05日

經典與創新

... 。 比較特別的是用上Nike leggings配黑色露趾羅馬綁帶鞋,充滿活力與現代感。其他如鍋釘刺綉夾克、綴以 ...全文

今日信報副刊文化品牌故事林艷虹2017年04月01日

StanChart marathon organizers prescient about T-shirt size

Runners in this year's Standard Chartered Hong Kong Marathon should feel grateful because the organizers have chosen Nike, a beloved brand in the city, as the official apparel sponsor. That's great if ...More

EJ Insight2017-02-08

Under Armour maintains edge despite slump

... ands like Nike, Adidas and Reebok all had similar offerings. Under Armour remained a regional brand, selling sports clothing mainly to university sports teams. In 2000, the company received its first ...More

EJ Insight2017-02-03

Who is winning the battle for China’s growing middle class?

... ortswear. Nike reported strong second-quarter results that far exceeded market expectations thanks to 17 percent growth in its Greater China sales compared with the year before, which more than made u ...More

EJ Insight2016-12-23

Why is Cuba considered a utopia?

... hones and Nike sneakers. Internet penetration rate exceeds 30 percent and tech giants like Google and Facebook have tapped into the Cuban market. It’s believed Castro’s death could give Raul Castro mo ...More

EJ Insight2016-11-29

Alibaba set to break Singles' Day sales record

... . phones, Nike and Adidas gear and Haier appliances, the company said on its official blog. -- Contact us at [email protected] CG ...More

EJ Insight2016-11-11

Nike orders miss estimates for third time in a row

Nike Inc's future orders missed analysts' estimates for the third time in a row, triggering fresh concerns about slowing business growth for the world's largest footwear maker. The company said on Tue ...More

EJ Insight2016-09-28

Hong Kong shoppers nuts for Nutella? Here's why

... s such as Nike Inc. are trying to generate more traffic by “popping up” in front of mall walkers with new or limited-edition products. “Retailers are trying more aggressively to adjust to changing con ...More

EJ Insight2016-08-24

Nike to exit golf equipment business

Nike Inc., the world's biggest sportswear maker, said it would stop selling golf equipment, including clubs, golf balls and bags. The company, which built its golf business on the success of golfer Ti ...More

EJ Insight2016-08-04

Mainland protesters pick wrong target in anti-US backlash

... hairs are Nike and Pizza Hut. The protests followed a July 12 ruling by the The Hague arbitration panel that China has no historic right to most of the disputed waters in the South China Sea which it ...More

EJ Insight2016-07-21

Nike fan first victim of rising tensions over maritime ruling

... a pair of Nike sports shoes, an iconic US sports brand popular in the mainland. The US is seen in China as the strongest ally and protector of other South China Sea claimants including the Philippines ...More

EJ Insight2016-07-15

China's baffling IPR rulings

... ts star's Nike-produced brand. The court said Jordan was a common name in the United States and hence it is hard to make a case for infringement. Qiaodan (喬丹) is the Mandarin name for Jordan. Both New ...More

EJ Insight2016-07-08

Selling in the digital era

... rs ago by Nike with professional basketball player Michael Jordan. The contract, which was initially worth US$500,000 a year, nets the sports superstar around US$60 million a year now. The Nike deal c ...More

EJ Insight2016-05-20

Nike faces backlash from chaotic women's race

Nike has been forced to apologize after a women's race under its auspices came under fire for chaos and overcrowding. Sixty-two runners in the NRC Women's 10-Kilometer Race were treated for various in ...More

EJ Insight2016-04-05

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