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虎爸vs陀衰家

... 見過電子遊戲機,聽到Nike以為是希臘的勝利女神——羅浮宮三寶之一的無頭雙翼女神像就是Nike。然後有天,太太 ...全文

今日信報副刊文化忽然文化占飛2016年11月02日

百萬小費

... 年夏天,體育品牌巨頭Nike宣布離開高球球具業務,不少職業球手都要重新尋找新兵器,麥克萊繼美巡賽季後賽改用Sc ...全文

今日信報副刊文化老鷹傳奇令孤思聰2016年10月28日

「運動休閒」異軍突起

... 在大眾市場異軍突起,Nike在中國的銷售數字極為強勁,收入較低的消費者亦將趕上運動休閒的潮流,他們可能會選購國 ...全文

今日信報理財投資市場觀點Charlie Awdry2016年10月18日

百般滋味在車頭

... 收到驚天大喜訊——與Nike簽下球會史上最龐大的贊助合約,每年6000萬鎊,為期15年,總值高達9億鎊,約兌8 ...全文

今日信報副刊文化深度球真咖哩略2016年10月15日

美滙7月高 債息揚

... 9%,報18144;Nike與Travelers表現較佳。標準普爾500指數升2點或0.11%,收市報2139 ...全文

今日信報要聞2016年10月13日

Nike orders miss estimates for third time in a row

Nike Inc's future orders missed analysts' estimates for the third time in a row, triggering fresh concerns about slowing business growth for the world's largest footwear maker. The company said on Tue ...More

EJ Insight2016-09-28

ZARA式霓裳風暴

... 設計。其中一名曾經為Nike工作的設計師茱絲蒂(Tuesday Bassen)為此向ZARA提出控訴,卻被對方 ...全文

今日信報副刊文化潮網熱話瑪麗2016年09月24日

寶勝增長勁候低買

... 收入按年大漲30%,Nike新一季大中華地區訂單亦按年大幅增長24%,反映大中華地區對體育用品消費潛力優厚。根 ...全文

今日信報理財投資是日首股崔碩2016年09月19日

Hong Kong shoppers nuts for Nutella? Here's why

... s such as Nike Inc. are trying to generate more traffic by “popping up” in front of mall walkers with new or limited-edition products. “Retailers are trying more aggressively to adjust to changing con ...More

EJ Insight2016-08-24

Nike to exit golf equipment business

Nike Inc., the world's biggest sportswear maker, said it would stop selling golf equipment, including clubs, golf balls and bags. The company, which built its golf business on the success of golfer Ti ...More

EJ Insight2016-08-04

Mainland protesters pick wrong target in anti-US backlash

... hairs are Nike and Pizza Hut. The protests followed a July 12 ruling by the The Hague arbitration panel that China has no historic right to most of the disputed waters in the South China Sea which it ...More

EJ Insight2016-07-21

Nike fan first victim of rising tensions over maritime ruling

... a pair of Nike sports shoes, an iconic US sports brand popular in the mainland. The US is seen in China as the strongest ally and protector of other South China Sea claimants including the Philippines ...More

EJ Insight2016-07-15

China's baffling IPR rulings

... ts star's Nike-produced brand. The court said Jordan was a common name in the United States and hence it is hard to make a case for infringement. Qiaodan (喬丹) is the Mandarin name for Jordan. Both New ...More

EJ Insight2016-07-08

Selling in the digital era

... rs ago by Nike with professional basketball player Michael Jordan. The contract, which was initially worth US$500,000 a year, nets the sports superstar around US$60 million a year now. The Nike deal c ...More

EJ Insight2016-05-20

Nike faces backlash from chaotic women's race

Nike has been forced to apologize after a women's race under its auspices came under fire for chaos and overcrowding. Sixty-two runners in the NRC Women's 10-Kilometer Race were treated for various in ...More

EJ Insight2016-04-05

Corporate social responsibility: It's more than image-building

... ounder of Nike Inc., and Stanford president John L. Hennessy. Nike is contributing US$400 million to the scholarship fund.  The program will admit 100 high-achieving students annually. They will recei ...More

EJ Insight2016-03-19

Nike unveils power-lacing sneakers, other innovations

Nike Inc. has unveiled its first power-lacing sneaker, which allows users to make the fit looser or snugger by pressing buttons on the side of the shoe, AP reports. The world's largest sportswear firm ...More

EJ Insight2016-03-18

Sports industry provides safe haven for investors

... ts rivals Nike and Under Armour are also rapidly expanding in the mainland. Growth of the three largest sports products makers will be driven by the mainland market. The domestic sports brand 361 Degr ...More

EJ Insight2016-03-11

Nike knocks wind from Pacquiao endorsement deals

... ednesday, Nike Inc. cut ties with Pacquiao, knocking thousands of dollars off his earning potential from advertising deals and sponsorships, Bloomberg reports. Pacquiao has pending tax cases worth ten ...More

EJ Insight2016-02-18

Taiwan firms rejig strategy amid China headwinds

... s such as Nike and UnderArmour. The company has been expanding its manufacturing base in Vietnam since 2004, six years after it built the first China plant in Wuxi. At present, Vietnam operations acco ...More

EJ Insight2016-02-10

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