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Hong Kong shoppers nuts for Nutella? Here's why

... s such as Nike Inc. are trying to generate more traffic by “popping up” in front of mall walkers with new or limited-edition products. “Retailers are trying more aggressively to adjust to changing con ...More

EJ Insight2016-08-24

皆非池中物 下場竟不同

... 大廝殺,近年逐漸淪為Nike和adidas分庭抗禮,他們除了為運動員製造好產品,還協助建立健康形象。中國國產贊 ...全文

今日信報副刊文化里約奧運‧場內場外球千仞2016年08月13日

奧運田徑與品牌贊助

... 穿上官方贊助商耐克(Nike)的運動服,然而,他們可選用本身的運動品牌,比如十項全能運動員塔伊沃(Jeremy ...全文

今日信報副刊文化忽然文化占飛2016年08月12日

高球失利 Nike斷臂

... 出「小鳥」,這正正是Nike的策略。該公司上周宣布,撤出高爾夫球器材業務(但會繼續售賣高球服裝),因為其他商機 ...全文

今日信報理財投資THE LEX COLUMN2016年08月09日

訓練員捉精靈勿擅闖

... 最強訓練員的美國狂迷Nike Johnson來港成功捕捉亞洲限定的「火葱鴨」。Pokémon GO面世僅僅一個 ...全文

今日信報理財投資宏觀視野黃錦輝2016年08月09日

是喜也是憂

... 宣布退出高球市場後,Nike亦在本周決定撤走,停止製造球桿和球包等器材,顯見市場萎縮使兩大巨頭望而卻步。   ...全文

今日信報副刊文化老鷹傳奇令孤思聰2016年08月05日

Nike停售高球裝備

Nike周三宣布,將停止出售高爾夫球袋和球棍等裝備,只會專注售賣高球衣服和球鞋,但未有說明停售高球用品的具體時 ...全文

今日信報EJ Global2016年08月05日

Nike to exit golf equipment business

Nike Inc., the world's biggest sportswear maker, said it would stop selling golf equipment, including clubs, golf balls and bags. The company, which built its golf business on the success of golfer Ti ...More

EJ Insight2016-08-04

另類世界盃 露宿者踢出新天地

... 非牟利組織合作,取得Nike和Vodafone等大企業的贊助,並獲得聯合國、歐洲足協、曼聯、皇家馬德里和一眾國 ...全文

今日信報理財投資社創群英林雪瑩2016年07月30日

小領域造就大商機

... 早已被adidas及Nike完全統領時,僅專注為瑜伽玩家設計專用器材,已可成就一間Lululemon。 那麼, ...全文

今日信報理財投資股海One Piece費高2016年07月23日

Mainland protesters pick wrong target in anti-US backlash

... hairs are Nike and Pizza Hut. The protests followed a July 12 ruling by the The Hague arbitration panel that China has no historic right to most of the disputed waters in the South China Sea which it ...More

EJ Insight2016-07-21

Nike fan first victim of rising tensions over maritime ruling

... a pair of Nike sports shoes, an iconic US sports brand popular in the mainland. The US is seen in China as the strongest ally and protector of other South China Sea claimants including the Philippines ...More

EJ Insight2016-07-15

China's baffling IPR rulings

... ts star's Nike-produced brand. The court said Jordan was a common name in the United States and hence it is hard to make a case for infringement. Qiaodan (喬丹) is the Mandarin name for Jordan. Both New ...More

EJ Insight2016-07-08

Selling in the digital era

... rs ago by Nike with professional basketball player Michael Jordan. The contract, which was initially worth US$500,000 a year, nets the sports superstar around US$60 million a year now. The Nike deal c ...More

EJ Insight2016-05-20

Nike faces backlash from chaotic women's race

Nike has been forced to apologize after a women's race under its auspices came under fire for chaos and overcrowding. Sixty-two runners in the NRC Women's 10-Kilometer Race were treated for various in ...More

EJ Insight2016-04-05

Corporate social responsibility: It's more than image-building

... ounder of Nike Inc., and Stanford president John L. Hennessy. Nike is contributing US$400 million to the scholarship fund.  The program will admit 100 high-achieving students annually. They will recei ...More

EJ Insight2016-03-19

Nike unveils power-lacing sneakers, other innovations

Nike Inc. has unveiled its first power-lacing sneaker, which allows users to make the fit looser or snugger by pressing buttons on the side of the shoe, AP reports. The world's largest sportswear firm ...More

EJ Insight2016-03-18

Sports industry provides safe haven for investors

... ts rivals Nike and Under Armour are also rapidly expanding in the mainland. Growth of the three largest sports products makers will be driven by the mainland market. The domestic sports brand 361 Degr ...More

EJ Insight2016-03-11

Nike knocks wind from Pacquiao endorsement deals

... ednesday, Nike Inc. cut ties with Pacquiao, knocking thousands of dollars off his earning potential from advertising deals and sponsorships, Bloomberg reports. Pacquiao has pending tax cases worth ten ...More

EJ Insight2016-02-18

Taiwan firms rejig strategy amid China headwinds

... s such as Nike and UnderArmour. The company has been expanding its manufacturing base in Vietnam since 2004, six years after it built the first China plant in Wuxi. At present, Vietnam operations acco ...More

EJ Insight2016-02-10

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